Māori Health Promotion & Sport

He Oranga Poutama

Māori Health Promotion Through Sport

Fiona Cram, Suzanne Pitama & Matewiki Karehana, IRI, University of Auckland

Funder: Te Puni Kōkiri (1998), Hillary Commission (1999)

Timeframe: 1998-99

He Oranga Poutama is about Māori participation in physical recreation and sport. It was initially developed by the Hillary Commission and subsequently established as one of the key medium-term strategies for Omangia Te Oma Roa.

[He Oranga Poutama] will significantly reduce the health costs to Māori in the health sector as our population ages and as chronic health problems relating to lifestyle and socio-economic circumstances and injury emerge. The strategy also has the potential to create new employment opportunities for Māori and to build upon the positive strengths Māori have to offer to New Zealand and to the international community.1

As part of its statutory responsibility to promote Māori achievements in health Te Puni Kōkiri facilitated Omangia Te Oma Roa. Omangia Te Oma Roa (Run the Long Journey/Participate for Life) 'is about Māori having the ability to create and nurture the development of healthy environments for Māori'.1 According to the philosophy of Omangia Te Oma Roa: 'Physical leisure (sport and recreation) is an effective medium for reaching Māori, and promoting and involving Māori in the development of strategies to achieve Māori wellness'.2

Many government and non-government organisations were linked within Omangia Te Oma Roa, including the Hillary Commission, the Health Sponsorship Council, the Accident Rehabilitation and Compensation Insurance Corporation, Ministry of Health, ALAC and the Community Funding Agency.

The first year evaluation report3 gave a detailed overview of the organisational structure of both Omangia Te Oma Roa and He Oranga Poutama. The second year evaluation (downloadable below) gathered participant and stakeholder feedback at four He Oranga Poutama events. The third year evaluation (downloadable below) identified the success and failures of He Oranga Poutama, ways to improve its implementation, and information about programme transferability.


1. Omangia Te Oma Roa: Draft vision, strategic and business plan 1996-1999. 2 Paenga-whāwhā 1997.

2. Omangia Te Oma Roa Philosophy.

3. Lawson-Te Aho, K. (1998). He Oranga Poutama: first year evaluation report 1996/1997. Te Aho Associates.

Fiona Cram,
24 Jul 2012, 23:13
Fiona Cram,
24 Jul 2012, 23:13